Land Your First $5M of China Revenue in 18 Months
Without a local joint venture or giving up your intellectual property
Bill Shook and his Beijing team have opened the door for Schlotzsky's Deli, IBM, Starbucks, McDonald's, the World Bank and 190+ other Western brands. Our proven 9-step Market-Entry System™ handles regulators, distributors and IP protection for you—so you can focus on what you do best.
Book a 20-Minute China-Entry Audit. Contact billshook@gmail.com
The China Entry Challenge Nobody Talks About
The Hidden Costs of Going It Alone
Most foreign SMEs never see their China dreams materialize. The statistics are sobering: 87% of foreign companies never receive a China operating license on their first attempt, facing an average delay of 22 months.
Meanwhile, they burn through an average of $1.8M on local consultants who often disappear after the first invoice. The regulatory maze, IP vulnerabilities, and distributor fraud create a perfect storm that has derailed countless market entries.
The cost isn't just financial—it's opportunity cost. Every month delayed is market share captured by competitors who figured out the system.
WHY WORK WITH ME
Deep China Experience
I’ve spent decades working directly with Chinese factories, trading companies, and Western buyers. I know where cross-border deals break, and how to prevent that.
Risk & Reliability First
My first priority is lowering your risk: fewer surprises, fewer emergencies, and more predictable operations and margins.
On Your Side, Not Your Factory’s
I work for you, not for the factory. You get honest feedback, clear options, and someone whose incentives are aligned with your outcomes.
Operations + Story
Fixing the supply side is half the work. Aligning your product story and messaging with what you can reliably deliver is the other half. I do both.
China Reliability & Risk Upgrade
2–4 Week Engagement
If your China suppliers are causing stress—late shipments, quality that shifts without warning, or communication you never fully trust—this is for you. In a focused 2–4 week engagement, I audit your current setup and give you a clear action plan to stabilize your supply side and reduce risk.
What’s Included
Review of your current factories, agents, and agreements
Identification of hidden risk points (quality, timing, payment, IP, logistics)
Map of where you’re losing margin, time, or control
Written action plan: what to renegotiate, fix, or replace
Zoom/WeChat review call to walk through recommendations and next steps
Typical Investment
USD $1,500–$3,000, depending on complexity and number of suppliers.
面向中国工厂的海外 UGC 内容服务
让你的产品，在美国消费者眼中不再只是“出口货”，而是值得信赖的本地品牌。
问题
很多中国工厂和外贸公司产品质量很好、价格有优势，但在亚马逊、独立站、TikTok、Facebook 等海外平台上的「内容力」往往不够——
  • 图片太“工厂风”，
  • 视频缺乏真实场景和真人出镜，
  • 英文文案看得懂，但打动不了欧洲和美国买家。
结果就是：点击率低、停留时间短、转化率和复购率都不理想。
解决方案
我在美国，专门帮中国工厂打造 真实的美国本土 UGC 内容包：短视频 + 图片 + 英文卖点文案，让你的产品在海外平台看起来像「当地品牌」，更容易被欧美消费者信任和下单。
对中国工厂来说，我既了解欧美买家的需求，也理解中国工厂的实际情况，可以帮您搭起双方真正互信、能持续合作的桥梁。
你将获得什么？｜标准 UGC 内容包（单品）
每个产品，一个完整的海外内容组合：
5–10 条竖版短视频（9–30 秒）
  • 真实美国本土创作者出镜（或手模 / 使用场景展示）
  • 可直接用于：
  • 亚马逊详情页视频
  • TikTok / Instagram Reels / Shorts
  • Facebook / Instagram 广告素材
10–20 张生活方式图片
  • 产品真实使用场景、特写细节、对比效果等
  • 可用于：
  • 亚马逊主图 / 副图
  • 详情页长图、独立站 Banner
  • 社交媒体发帖、广告图
简短英文卖点（Hooks & Key Messages）
  • 2–3 句精简、有力的英文核心卖点
  • 可用作：
  • 标题 / 副标题
  • 广告开头文案
  • 产品详情页的关键点
这些内容不是“好看就完了”，而是为了提升点击率、停留时间和下单转化率而设计。
合作流程｜简单 5 步，不绕弯子
01
产品信息 & 目标沟通
您提供：产品链接或 PDF、目标市场（美国/欧洲等）、主要卖点、目前遇到的问题（例如点击率低、转化率低、评价少等）。
02
方案 & 报价确认
我根据产品特点和平台（亚马逊、独立站、TikTok 等），给出建议内容组合和报价；确认后开始执行。
03
样品寄送 / 资料确认
如需实物拍摄，您将样品寄到美国；如已有部分素材，我们可以配合二次创作或混剪优化。
04
美国本土创作者拍摄与制作
我负责对接美国 UGC 创作者：提供脚本方向、使用场景、注意事项，并进行质量把控，确保风格符合欧美用户审美与合规要求。
05
交付 & 微调
在约定时间内交付所有视频和图片素材，如需小范围文字或剪辑微调，可以在约定范围内完成。
价格 & 试点建议｜从一个重点产品开始
为了让你低风险体验合作效果，建议先从 1 个重点产品 做试点：
  • 试点项目参考价格：
    每个产品约 USD $1,000–$1,500
  • 价格影响因素：
  • 视频数量和长度
  • 是否多位创作者出镜
  • 是否需要额外脚本策划 / 高级剪辑
先用一个核心 SKU 做试点，看效果和合作体验，再决定是否扩大到更多产品线。
为什么找我，而不是随便找一个“老外拍视频”？
买家视角 + 工厂视角双重理解
多年与欧美买家、品牌商合作，也长期接触中国工厂和外贸团队，知道双方真正关注什么、哪些点会踩雷。
目标是卖得更好，而不是只是“拍得好看”
UGC 内容的核心目标是提升 CTR（点击率）、停留时间和转化率，让你的新品更容易“起量”，老品更容易“翻新”。
沟通简单，只对接一个人
您只需要和我一个人沟通，我来处理：
  • 美国创作者筛选与沟通
  • 拍摄方向与脚本把控
  • 交付质量与文件整理
    你不用每天跟不同的“网红”解释半天，也不用担心沟通误差。
对中国工厂来说，我既了解欧美买家的需求，也理解中国工厂的实际情况，可以帮您搭起双方真正互信、能持续合作的桥梁。
（这句话可以在页面上加粗或单独作为强调句）
现在就可以开始｜立刻发我产品，我先帮你看一看
如果你有 一两个重点产品：
  • 正在做或准备做 亚马逊 / 独立站 / TikTok / Facebook 广告；
  • 想试试用真实的美国 UGC 内容来提升表现；
可以现在就发给我：
  • 产品链接或 PDF
  • 目前主要销售市场（例如：美国、德国、英国等）
  • 简单说明目前遇到的 1–2 个问题（例如：曝光有但下单少 / 图片太普通 / 视频太“工厂感”等）
我会先帮你免费看一看，评估是否适合做 UGC 试点项目，再给你具体建议和报价。
Email: billshook@gmail.com
想尽快打开欧美市场、提高“内容力”的工厂，欢迎现在就加我微信或发邮件，我们可以从一个重点产品开始，先做出一套真正能用的美国 UGC 内容。
Three Critical Obstacles We Eliminate
"China is Too Risky and Complex"
Our Beijing legal team navigates the 47 regulatory touchpoints required for market entry. We handle SAMR filings, provincial approvals, and sector-specific licenses while you sleep.
We've done this 190+ times. You only need to do it once—and we make sure you do it right.
"We Don't Have the Network"
We guarantee introductions to 3 pre-qualified distributors or 1 direct B2B buyer within 120 days—or we work free until we deliver.
Our rolodex includes decision-makers at state-owned enterprises, private distributors, and e-commerce platforms built over 25 years of boots-on-the-ground work.
"We'll Lose Control of Our Brand and IP"
Our IP Fortress Filing system registers your trademarks across all 45 classes, blocks trademark squatters before they file, and structures contracts that protect your technology transfer.
Zero trademark disputes for Gallo, Diebold, and 180+ other clients. Zero IP theft incidents on our watch.
$3.8 Billion in Client Revenue Enabled Since 1998
We don't just open doors—we help you walk through them with confidence. Over two decades, we've enabled $3.8B in client revenue across sectors from clean-tech to consumer packaged goods, financial services to quick-service restaurants.
190+
Western Brands Launched
From Fortune 500 to PE-backed startups
25
Years in Beijing
Working the system daily, not remotely
0
IP Theft Incidents
Perfect protection track record
120
Day Partner Guarantee
Or we work free until we deliver
Proven Success Across Industries
Schlotzsky's Deli: 5 Locations in 18 Months
We navigated complex food service regulations and secured master franchise agreements across tier-1 cities. Result: 5 locations opened in 18 months with zero trademark squatters attempting to hijack their brand.
Timeline: 14 months from first meeting to first restaurant opening in Shanghai.
Diebold: $18M ATM Contract
From a conservative 5-city pilot to an $18M nationwide ATM deployment contract in just 14 months. We connected Diebold directly to decision-makers at China's largest state-owned banks.
Key: Understanding the procurement cycle of SOEs and timing introductions perfectly.
Sweet Street: 1,200 Starbucks Locations
This Pennsylvania dessert manufacturer now supplies 1,200+ Starbucks locations across China. We handled CFDA food safety certifications, cold-chain logistics, and the Starbucks vendor qualification process.
Result: Achieved in 9 months what competitors said would take 3 years.
Watch our 90-second client testimonial reel to hear directly from founders and CEOs who've made the journey.
Trusted by Global Leaders
Our clients range from Fortune 500 corporations to PE-backed clean-tech innovators. When brand reputation and shareholder value are on the line, they trust us to get it right.
As Featured In
Our market insights and client success stories have been featured in The Wall Street Journal, CNBC, Bloomberg, and China Daily.
The 9-Step Market-Entry System™
We've codified 25 years of China market-entry experience into a repeatable system that compresses timelines, eliminates surprises, and protects your investment at every stage.
01
Regulatory Pre-Check
We audit your business model against 47 regulatory requirements before you spend a dollar, identifying red flags and required modifications.
02
IP Fortress Filing
Comprehensive trademark registration across all 45 classes, plus patent filings and brand monitoring to block squatters.
03
Demand Signal Survey
We validate market demand with target buyers and channel partners—no guesswork, just real conversations with checkbooks.
04
Local Partner Short-List
Our team vets and backgrounds 15-20 potential distributors or JV partners, presenting you with the 3 best fits.
05
Negotiation War-Room
We sit on your side of the table with bilingual legal support, ensuring contracts protect your IP and prevent channel conflict.
06
Pilot Launch
Controlled market test in 1-3 cities to prove unit economics and refine go-to-market before scaling nationally.
07
Government Incentive Capture
We identify and apply for provincial tax breaks, R&D grants, and export incentives that most foreigners never know exist.
08
Supply-Chain Lock-In
Secure logistics, warehousing, and payment rails that scale with your growth—avoiding bottlenecks that kill momentum.
09
Scale Playbook
We hand you a documented playbook for tier-2 and tier-3 city expansion, plus ongoing advisory as you grow.

Want the deep dive? Each step includes a detailed implementation guide. Request access to our Market-Entry Methodology PDF.
The China-Entry Accelerator
12-Month Advisory Retainer That Guarantees Results
What You Get
  • Weekly Beijing Desk: Your dedicated point-person in China handling government liaison, partner meetings, and on-ground troubleshooting
  • Bilingual Legal Team: Contract review, IP filing, regulatory submissions—all in Mandarin and English
  • Partner Introductions: Guaranteed connection to 3 pre-qualified distributors or 1 direct B2B buyer within 120 days
  • Regulatory Navigation: We handle all government filings, license applications, and compliance requirements
  • Ongoing Strategic Advisory: Monthly strategy calls plus unlimited email/WeChat access
Our Performance Guarantee
If we miss the 120-day introduction guarantee, you stop paying until we deliver. No excuses, no extensions. We either perform or you don't pay.

Investment
$7,500/month
Plus 2% of China net sales (capped at $1M total)
Context: Hiring a Big-4 consultancy + international law firm + distributor headhunter separately costs an average of $420K—and still carries no performance guarantee.
Cancel anytime with 30-day notice. No long-term lock-in.
Frequently Asked Questions
How do you actually protect our IP?
We file trademarks across all 45 China classes simultaneously, use shell entities to block squatters, register patents with CNIPA, and structure technology transfer agreements that ring-fence your core IP. We also monitor trademark filings weekly to catch and oppose bad-faith applications.
How exactly are you compensated?
Full transparency: $7,500/month retainer plus 2% of net China sales, capped at $1M total. If we fail to deliver partner introductions in 120 days, the retainer pauses until we do. We eat our own cooking—if you don't win, we don't win big.
What's the minimum company size you work with?
We typically work with companies generating $5M+ in annual revenue with proven product-market fit in their home market. You need enough runway to fund 12-18 months of market entry. We're not for pre-revenue startups—China rewards scale and proof.
Can we terminate if it's not working?
Yes. Cancel anytime with 30-day written notice. If we've delivered partner introductions and you're in pilot phase, we'll help transition knowledge to your team. No hard feelings, no penalties. We'd rather you walk away happy than stay trapped.
What metrics define success?
Phase 1 (Months 1-4): Partner introductions delivered, IP filed, regulatory roadmap clear. Phase 2 (Months 5-8): Pilot launch in 1-3 cities, first revenue. Phase 3 (Months 9-12): Proof of unit economics, scale plan finalized. We track these in a shared dashboard updated weekly.
Is this too good to be true?
Fair question. Here's why we can make these guarantees: we've done this 190 times. We know exactly which regulators to call, which distributors are real vs. frauds, and which contracts protect you. This isn't theory—it's pattern recognition from 25 years of reps. Talk to our clients if you're skeptical.
Your China Revenue Starts With One Conversation
Book Your 20-Minute China-Entry Audit
On this complimentary call, we'll review your product, identify the 3 biggest regulatory hurdles, and map out a realistic timeline to first revenue. No pitch, no pressure—just straight talk from someone who's opened this door 190 times before.
You'll walk away with:
  • A regulatory feasibility assessment
  • Estimated timeline to market entry
  • The #1 risk we'd address first
  • A ballpark investment range