Secure Your China Business and Supply Chain — Stop Expensive Mistakes.
40+ years in China helping companies with strategy, sourcing, and end-to-end execution control.
"I would like to express my appreciation for your help in arranging the discussions between the China State Economic Planning Commission delegation and the World Bank, UN, Department of Commerce, and the Los Angeles Mayor’s office. Again, thank you for your work in helping increase U.S. exports.”
— Robert E. Rubin
Assistant to the President for Economic Policy
The White House, December 13, 1994"
Representative China advisory engagements include:
IBM
AT&T
World Bank
Starbucks
Book a 45-minute $350 strategy call.
Ensuring Safe & Predictable China Operations
I help you run China operations safely and predictably, eliminating the need to build a full internal team. My expertise ensures your ventures in China are secure and efficient from start to finish.
Supplier Verification
Thorough legitimacy checks before any financial commitments are made.
Negotiation & Term Protection
Crafting robust negotiation strategies and securing favorable terms.
Quality & Process Control
Developing and implementing plans for consistent quality and operational excellence.
Oversight & Logistics
Continuous monitoring of suppliers and managing logistics to prevent disruptions.
Deal Rescue
Intervening to resolve issues when a deal encounters unexpected challenges.
Most failures don’t happen at the contract stage; they emerge after the deal is presumed complete. That's precisely where my dedicated work makes all the difference.
Who We Serve
Our China Desk services are designed for businesses and individuals navigating the complexities of the Chinese market. This is a perfect fit if you are:
Importing or Manufacturing
Actively engaged in importing or manufacturing operations within China or the wider Asian region.
Expanding Supply Chains
Looking to strategically expand or enhance your existing supply chain network.
Facing Supplier Challenges
Dealing with supplier uncertainty, unexpected delays, or a lack of transparent communication.
Placing Key Orders
Preparing to commit to a meaningful first or next order and require predictable execution.
Seeking Operational Clarity
Tired of making guesses and need reliable, real-time insights into your China-based operations.

Please note: Our services are not for those exclusively chasing the lowest price at any cost. We partner with clients who prioritize continuity, control, and long-term reliability in their China ventures.
Why Clients Choose to Work With Me
Realistic Guidance, Sustainable Success
My approach to China business isn't about pushing volume; it's about fostering genuine, long-term success built on trust and candid assessment. For decades, I've prioritized realism over hype, ensuring ventures are solid and sustainable.
Stopped ill-conceived deals
Avoided inflated opportunities
Advocated for strategic restraint
Built relationships for lasting success
This commitment to transparent, grounded advice is why clients I supported early in China's opening still thrive with billions in trade today.
Bill Shook, your Trusted Advisor for International Market Success
Trusted Advisor
Strategic counsel grounded in real-world experience navigating China's evolving business landscape since the opening of China's economy.
Strategic Connector
Leveraging a deep network of government officials, legal experts, and industry leaders built over 40+ years of relationship development.
Global Growth Facilitator
Transforming your expansion vision into actionable strategy with proven methodologies and hands-on operational support.
Need help navigating China's business landscape? You're in the right place. Some of our China staff include a famous China radio announcer and reporter who gets respect whenever she calls a factory or assists with negotiations. A certified Chinese accountant who has worked on millions of dollars of international transactions with products and properties internationally.
China Business Consulting Fee Structure
Transparent, value-driven pricing designed to maximize your China market success. Choose the engagement model that aligns with your business objectives and growth timeline.
1
Strategic Core Advisory & Operational Services
Strategic business planning for China/Asia expansion with comprehensive advisory and supply chain support.
$3,000 – $6,000/month MOST POPULAR
  • Several consulting calls per month
  • Priority email/WeChat/Signal access
  • Monthly executive briefing reports when needed
  • Cultural & regulatory navigation guidance
  • Introductions to vetted law firms & strategic partners
  • Key government liaison connections
  • Weekly supplier status updates and monitoring
  • Live supplier communications support
  • Pricing negotiation assistance and strategy
  • Export planning & quality control checks
  • Compliance assurance monitoring
  • Shipping agent information and logistics
2
M&A & Investment Support
Custom Pricing
High-value cross-border deal support with milestone-based engagement, including coordination with personally selected Chinese law firms tailored to your project:
  • Investment matchmaking and partner identification
  • M&A advisory & transaction structuring
  • Due diligence partner introductions
  • Deal room coordination and management
  • Transaction audit support and oversight
  • Success fee opportunities aligned with outcomes
  • Chinese law firm coordination (KWM & others)
💡 Custom pricing based on deal complexity and scope

Just $350 for a 45 minute phone call giving you Expert Guidance — One strategic phone call with Mr. Shook can save you months of trial and error, thousands in costs, and help you choose the optimal path to accomplish your China business goals.

交易运营办公室:
  • 月度服务费 (每月): 管道管理、场地/合作伙伴筛选、每周协调会议、双语材料准备
  • 里程碑: 场地考察方案、合作伙伴选择、谅解备忘录/保密协议签署、首次采购订单/首次发货完成
  • 持续分成: 物流/质量保证/出口管理，适用于直接进行实际工作的场景
  • 股权: 仅在实质性降低执行风险（如许可证获取、公用设施设置、运营商选择、融资安排）的情况下考虑
Strategic Access: King & Wood Mallesons (KWM)
Leveraging a 30-year relationship with King & Wood Mallesons (KWM) Beijing, we facilitate high-level access for U.S. investors and corporations seeking elite legal representation. My role ensures a seamless bridge to the world's 7th largest law firm for complex matters requiring absolute legal clarity in China.
M&A & Joint Ventures
Strategic transaction structuring and execution for cross-border deals.
IP Protection & Enforcement
Safeguarding global innovations and intellectual assets in the Chinese market.
ESG Investment Support
Navigating sustainable investment mandates and regulatory compliance in China.
Private Equity & Funds
Expert guidance on fund formation and adhering to complex regulatory frameworks.
Mandarin Chinese Communications Services
Directed by Su Yang | Former International Broadcaster
In the world of China trade, clarity and cultural authority are your greatest assets. Our communications department is led by Su Yang, a premier voice in Mandarin Chinese who broadcasted the national news globally for 15 years at China Radio International in Beijing.
With a career defined by reaching billions of listeners, Su Yang brings an unparalleled level of precision to your business. Notably, she was selected to broadcast the Hong Kong Handover live to the world. Today, her voice continues to represent global excellence; she is frequently sought out for voiceovers and corporate announcements by world-class organizations including:
  • Technology & Corporate: Microsoft, Samsung
  • Retail & Infrastructure: Lululemon, PG&E
  • Governmental: The Country of Belgium
We provide a decisive edge for U.S. enterprises through:
Executive-Level Negotiations
Strategic support for factory discussions and contract terms.
Cultural Diplomacy
Nuanced correspondence that maintains brand integrity and executive respect.
Market Entry
Professional proposals and product introductions tailored for Chinese stakeholders.
Verified Communications
Ensuring technical and logistics specifications are perfectly understood.
Four Decades of Excellence
From China's economic opening to today's AI revolution, Bill Shook has guided American businesses through every major transition in the China market. This journey spans historic milestones that have shaped modern U.S.-China commerce.
1
1982: China Business Pioneer
Began facilitating U.S.-China business relationships during China's early economic opening, establishing foundational partnerships that would define decades of cross-border success.
2
1990s: Strategic Partnerships
Established key relationships with Chinese manufacturing and distribution networks. Successfully helped export numerous U.S. products to China while building supply chain infrastructure.
3
2010s: Digital Transformation
Guided companies through China's digital revolution and explosive e-commerce expansion, navigating WeChat, Alibaba, and emerging digital payment ecosystems.
4
Today: AI & Innovation Era
Leading clients through China's AI revolution and next-generation business opportunities, from smart manufacturing to digital services and technology partnerships.
Business Pioneer Recognition
A Legacy of Leadership
BILL SHOOK is recognized as one of the China/Asia business pioneers and has been influential in helping to develop billions of dollars of import and export business between the U.S., Europe, and China.
He was also highly influential in promoting international cooperation, trade, and investments with Poland and Vietnam when they were first opening to international business and trade, playing a crucial role in establishing frameworks that enabled Western business entry.
40+ Years Expertise
Four decades of cross-border business development since 1982
Global Network
Extensive connections across China and the United States spanning government and industry
Elite Partnerships
Strategic relationships with top-tier legal and business firms ensuring premium access
Proven Results
Hundreds of successful cross-border transactions and partnerships delivered
Trusted by Global Leaders
Over four decades, Bill Shook has advised Fortune 500 companies, government agencies, and innovative enterprises across multiple industries. This track record demonstrates consistent delivery of strategic value in complex cross-border scenarios.
From technology giants like IBM and AT&T to food service leaders like Yum Brands, Starbucks, and McDonald's, to financial powerhouses including Swiss Bank, World Bank, and Blackstone Group — elite organizations choose SHOOK for mission-critical China market initiatives.
Corporate Partnerships
IBM, General Electric, AT&T, Ford, Honda, Diebold, Grumman, Lear Siegler, Bissell
Financial & Legal
Swiss Bank, World Bank, Banco Azteca, Blackstone Group, KPMG Peat Marwick, Baker Hostetler Law, First American Title, Prudential Realty
Food & Beverage
Starbucks, McDonald's, KFC, Subway, Schlotzsky's Deli, Yum Brands, Gallo, Tropicana, Sunkist, Sweet Street Desserts
Government Agencies
US Department of Commerce, California Governor's Office, Nevada Trade Department, Municipality of Anchorage Alaska
Deep Industry Expertise Across Sectors
Technology
From telecommunications infrastructure with AT&T to aviation systems selection, navigating China's rapidly evolving tech landscape with strategic precision.
Food & Beverage
Pioneering work bringing American food brands to China, including the first donut-making equipment exports and establishing franchises for major QSR chains.
Industrial & Manufacturing
Deep supplier networks across manufacturing sectors, quality control expertise, and supply chain optimization for complex industrial operations.
Notable China Business Development Achievements
  • Economic Diplomacy: Brought first Chinese delegations of Mayors to the U.S. in early 1980s to establish international accounting standards
  • Policy Influence: Arranged China Economic Department executives' itinerary and high-level meetings in the United States — including with the UN, U.S. Department of Commerce, U.S. Bureau of Statistics, and LA Mayor's Office — for China's macro-economic policies
  • Trade Facilitation: Assisted China Chamber of Commerce with millions of dollars in purchases and joint ventures
  • Innovation Transfer: Exported first donut-making equipment from U.S. to China, pioneering food equipment trade
International Reach Beyond China: Asia, Middle East
Examples of Companies and Organizations that SHOOK has been an advisor for or provided marketing information for:
BILL SHOOK and his China Experts team have assisted many of the top 500 companies in the world by providing China market information and advice. Some of the companies include IBM, General Electric, AT&T, FORD, The Swiss Bank UBC, The World Bank, Banco Azteca, The US Dept of Commerce, Municipality of Anchorage Alaska, The Adizes Institute, California Governor's Office, Nevada Trade Dept, Gallo, Tropicana, Bissell, Sunkist, Subway, Starbucks, McDonald's, Schlotzsky's Deli, Yum Brands, Sweet Street Desserts, The Roundtable Group, South Beauty restaurants China, Tan You Tou hotpot restaurants China, Rexall, Geneva Dental, Hudson Respiratory Care, China 999 Pharmaceuticals, Allied Signal Aerospace, KPMG Peat Marwick, Blackstone Group, Baker Hostetler Law, King & Wood China law, Conrad Hotels, First American Title, Prudential Realty, Diebold, Grumman, Lear Siegler, HONDA, Tri State Trucks Corp, China Unicom, China National Offshore Oil, china Oil, Sinopec, Sinochem, Nanhai Oil, China National Petroleum Equipment, China Chemical University, Beijing Xylitol Factory, China National Machinery, China State Economic Planning Commission, China National Economic Reform Committee, China Chamber of Commerce, China Everbright Group, China Brokers Assoc, China state Economics Science and Technology, China Wushu, Inner Mongolia Autonomous Region, China State Environmental Protection Office, China Aviation, CASC, China Great Wall Industries, China Ministry of Agriculture, China Ministry of Communications, China Ministry of Culture, China Ministry of Health, Tongren Hospital, Beijing Dental Institute, Beijing Anzhen Heart Hospital, China Red Cross Foundation, China Traditional Medical Hospital, China State Pharmaceutical Administration, Beijing Construction Engineering Group, China State Housing Development, China Ministry of Construction, Beijing Foreign Investment Office, China Central TV, Beijing TV, China National Radio, China Northstar Group, China Kingdom Seafoods, Beijing Olympics Committee, City of Beijing, China Railways, China Highway Institute, Ministry of Communications, China Agriculture, ICBC Bank, Inner Mongolia Bureau of Purchasing, Ningxia Development Zone, Mongolia Law Firm, China Mongolia Chamber of Commerce…
Connect with Bill Shook
Ready to navigate the complexities of international markets and unlock new opportunities? Reach out directly to discuss your specific needs and strategic goals.